Caleb George Hubbard, Ph.D.

Assistant Professor of Communication Studies - Department of Communication Studies - Sam Houston State University

“They Look Just Like You and Me”: The Evolution of Immigrant Representation in American Sitcoms, 1950–2025


Journal article


Judith Clemens-Smucker, Caleb George Hubbard
Journal of American Culture, 2025


Cite

Cite

APA   Click to copy
Clemens-Smucker, J., & Hubbard, C. G. (2025). “They Look Just Like You and Me”: The Evolution of Immigrant Representation in American Sitcoms, 1950–2025. Journal of American Culture. https://doi.org/10.1111/jacc.70015


Chicago/Turabian   Click to copy
Clemens-Smucker, Judith, and Caleb George Hubbard. “‘They Look Just Like You and Me’: The Evolution of Immigrant Representation in American Sitcoms, 1950–2025.” Journal of American Culture (2025).


MLA   Click to copy
Clemens-Smucker, Judith, and Caleb George Hubbard. “‘They Look Just Like You and Me’: The Evolution of Immigrant Representation in American Sitcoms, 1950–2025.” Journal of American Culture, 2025, doi:10.1111/jacc.70015.


BibTeX   Click to copy

@article{judith2025a,
  title = {“They Look Just Like You and Me”: The Evolution of Immigrant Representation in American Sitcoms, 1950–2025},
  year = {2025},
  journal = {Journal of American Culture},
  doi = {10.1111/jacc.70015},
  author = {Clemens-Smucker, Judith and Hubbard, Caleb George}
}

 Immigrant representation in American sitcoms has evolved drastically from the 1950s to 2025, portraying immigration experiences in response to cultural and political ideology. By analyzing these changes through the lens of historical television texts, United States legislation, and Stuart Hall's representation theory, it is possible to see how these differences are a result of the decades in which they were produced. Beginning with early shows featuring immigrants focused on assimilation narratives, representation can be traced through sparse portrayals in the 1960s–1970s, exaggerated stereotypes in the 1980s, lack of representation during post-9/11 suspicion, and finally to more authentic contemporary portrayals. Superstore episode “Employee Appreciation Day,” which directly addresses immigration enforcement, is an example clearly showing how contemporary thought influences media texts. Examination of sitcoms' encoded messages about immigrant identities shows that television's unique capacity to either humanize or dehumanize immigrant individuals or groups can potentially create empathy and understanding or promote cultural bias.